Tuesday bring us Seeds of Insight with PeopleFirm and special guest Kim Wells. Kim is the head of OD and Learning at Fred Hutch and Michelle Fanfarillo and Bill Harrison will have her shed some light her mission to build leaders, her race to cure cancer, and how those two things are working together.
Today’s guest, Jennifer Yaros, talked about creativity and the work she is doing with her new product BrainSpark. She came into the Training, Learning & Development industry by starting off her career in technical writing. She took a course in Instructional Design and realized that it’s very similar to tech writing and expanded her skill set into ID seeing herself as a knowledge transfer expert.
We also talked about working with subject matter experts, and audience analysis, and the importance of being empathetic in the work we do.
Creativity was a big part of our conversation. She has some great tips and tricks around nurturing creativity. 3 main things to improve:
work on your body
improve your thinking through divergent thinking
let go of your ego through collaboration
Playing and thinking like a child by asking a lot of questions is another great way to be creative.
She also shared an example of “failing like a genius” using the story of the slinky and how it was invented.
Jennifer has a lot to share about #1 above because she is an ultra-runner, and yoga practitioner. She also recommends staying away from caffeine for being creative, but it IS helpful when after you’ve had a creative idea and need to execute.
She shared so much more!
Click here to access the recording: https://www.crowdcast.io/e/061218
Today we welcomed back the always amazing Connie Malamed to TLDCast.
This was a fantastic episode on using Design Thinking in L&D. We also talked about the importance of looking outside of our own industry for ideas, systems, and processes that might benefit the learners we impact.
If you’re at all interested in implementing Design Thinking into your instructional design strategies, this is an excellent episode that will offer some an nice overview and some helpful tips to get started.
…the world of marketing has been overlapping more and more into the day to day practices of the Learning, and Development Professional. Most see this crossover as a simple and typical “we need to ‘convince’ our learners to ‘buy’ our training”.
But there’s so much more.
On Wednesday, February 28th, Brent Schlenker had a great TLDCast discussion with Chad Bellin of Mindspace, a Creative Learning Agency.
Mindspace happens to be much more than an L&D group; they have the creativity, skills, and experience of a solid marketing organization, which makes them one of the best L&D agencies in our industry.
How so? Read on.
“We define learning as transferring knowledge from one place to another,” says Chad Bellin, Director of Products and Strategy at Mindspace. And to effectively make that transfer happen at an organization, Mindspace does much more than simply show employees how to do their jobs, but integrate brand, culture, and story into the process. Doing this begins a conversation, a critical opportunity to ensure knowledge transfer.
Think Like A Marketer
But to integrate those elements, trainers must think like a marketer. It’s not just about building employee training, but being a part of the story. That’s something marketers do very well.
Additionally, it’s also important to factor in the “individuality” of the training they’re building to fit in with who the company is. “It’s not good enough to just kind of rifle through the stock static training”, Chad states. It’s the attention to detail that makes Mindspace unique, and their training is superior to most.
Share Some Lunch
Another important factor: Since they’re solid marketers, it’s much easier to create relationships with internal marketing teams. “First, take your marketing person out to lunch,” Chad suggests. “Develop a relationship and open the lines of communication. Because without that, you’re making assumptions, they’re making assumptions, they don’t know you, you don’t know them, and so there’s this buildup of tension to the point where it’s going to be a problem”.
“Communication is really the key to opening and unlocking that key to the business”.
How do you use marketing techniques to build your training? Let know in our Slack workgroup, TLDChat.
And don’t forget to take your marketing contact to lunch!
You can find the entire conversation Brent Schlenker had with Chad Bellin here.
And if you’d like show notes for the TLDCast and more, you can find that here.
Today Brent is live from the Mindspace offices and talking about creativity. Brent brought on Chad Bellin, director of products and strategy at Mindspace to discuss their company and his take on creativity. It was an interesting conversation around creativity in the chat while Brent and Chad discussed how those ideas translate into the real world.