Jo Cook Case Study on The Lightbulb Moment CPD Series – hosted by Kristen Hayden Safdie

May 13, 2019

It always sounds much simpler than it is: Find an idea, build on it, execute on delivery, and reap the benefits.

In this TLDCast episode, Jo Cook, Founder of Lightbulb Moment, tells the story of how she and her brother Michael came up with the idea of their CPD Webinar series. The conversation was very straight-forward, with Jo detailing a variety of challenges she had in building this product. Discussions like this aren’t common; Jo is very articulate and transparent about the wins and losses, and overall, it’s a refreshing talk about building a business, and the work it takes to achieve success.

If you are at all building a product or service in the L&D space, this episode will be an excellent experience for you.


Lightbulb Moment Blog:

Lightbulb Moment main website:

CPD Webinar Series:

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By Luis Malbas

Founder, Wrangler, Floating Tool Bar of all things TLDC.

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