Lee LeFever on CommonCraft’s Process and Production

March 25, 2018

More than likely you’ve seen CommonCraft’s “explainer videos” at some point in your instructional design journey.  So we are very excited to have Founder and Producer, Lee LeFever, as guest in this TLDCast.

Lee goes into detail his processes and methods for producing their videos, always with his wife Sachi playing a critical role.

If you’re at all interested in how these types of videos are made, this is an excellent episode that offers some unique insight into how CommonCraft does what they do — resulting in videos that have been viewed millions of times.




By Luis Malbas

Founder, Wrangler, Floating Tool Bar of all things TLDC.

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