Lynne McNamee Talks Marketing and it’s Relation to L&D

August 15, 2017

Notes for August 15, 2017

We had a great conversation with special guest Lynne McNamee of Lone Armadillo Marketing agency. With marketing as her background, we started there and then made some stark comparisons to the L&D field, how we treat our end users, and how both of our departments are recognized within an organization. A lot of good questions in the chat as well, so be sure to scroll up through the interactions.

  1. Relation of marketing identity crisis to L&D
  2. Marketing as an agency compared to in-house
  3. Persona in the marketing world
  4. Spaced repetition
  5. Mobile availability necessity

Links Mentioned in this Episode

https://www.hubspot.com/

https://www.amazon.com/Content-Rules-Podcasts-Webinars-Customers/dp/1118232607/ref=sr_1_1?ie=UTF8&qid=1502811291&sr=8-1&keywords=Content+Rules%3A+How+to+Create+Killer+Blogs

www.goodpractice.com

https://en.wikipedia.org/wiki/Federated_search

https://en.wikipedia.org/wiki/Spaced_repetition

https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/ref=sr_1_1?ie=UTF8&qid=1502812366&sr=8-1&keywords=predictably+irrational%27

http://www.lonearmadillo.com/

Watch the Video Replay

https://www.crowdcast.io/e/081517?rfsn=530134.af795

Gold Nuggets

“Understanding why/how people do things can/will have a significant impact on learning awareness at the top of the learning engagement funnel.”

“We are all millennials.”

“It doesn’t count if they don’t buy.”

“Some data is better than no date.”

Picture:  Nicolai Berntsen

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